Interactive Marketing & Video Services Manager, Italy

Location IT-Milan
Posted Date 3 weeks ago(3/1/2018 11:28 AM)
Job ID
# Positions
Marketing - International


The Orchard is an independent music and film distribution company distributing music from artists such as AWOLNATION, Kelsea Ballerini, and Skepta as well as films like Cannes Grand Prix Winner BPM (Beats Per Minute), and Sundance Jury Prize winner Dina, and The Hero. With our industry-leading technology and operations, we partner with companies of all sizes to make their music, films and videos available across hundreds of digital outlets and physical retailers around the world. At The Orchard, the focus is to provide a comfortable, social and engaging environment to encourage productivity and creativity.


The Orchard is hiring a Interactive Marketing & Video Services Manager to join our Milan team.



The Orchard has an immediate opening for a Milan (Italy) - based Interactive Marketing & Video Services Manager. The ideal candidate will successfully enhance the company’s distributed labels and artists performance in social media and video services, driving revenues within the current retail base.  

Please submit your resume and cover letter to in order to have your application be considered for this role.

Interactive Marketing

  • Plan, execute and monitor creative and strategic advertising campaigns, coordinating with labels and label managers and working with other internal departments such as advertising, retail and interactive marketing.
  • Work together with Orchard’s distributed labels and artists to generate digital traffic, increase fan base (subscribers/followers) in social media and streaming platform.
  • Consolidate and analyze results in order to build KPIs and best practices to counsel label team and labels to optimize new release and catalogue.

Video Services

  • Solely responsible for a roster of high priority clients and channels partnered with the Orchard’s MCN from initial launch through to channel strategy, programming and optimization work
  • Serve as the singular point of contact for inquiries from client and client management team on designated roster of priority channels / clients.  Maintain high level of client communication.
  • Execute various post-launch channel activities that enable clients to attain maximum reach and retention of users, maximize revenue, and super-serve clients across multiple tiers of service - all based on strict deadlines and priorities.
  • Provide on-going priority channel support including programming advice, optimizations, channel analysis/monthly reporting, and troubleshooting general partner questions.
  • Perform channel & video audits for key clients - advising & executing on key takeaways
  • Track, analyze, and report on channel & category progress, using metrics like CPM, viewership, and subscriber demographics.
  • Effectively work within The Orchard’s internal systems, YouTube’s CMS (Content Management System) and, maintaining up to date and accurate records.



Other Responsibilities

  • Work closely with marketing manager on developing audience
  • Support the Marketing Manager developing and maintaining relationships with key digital services
  • Assist Marketing Manager on executing strategy for The Orchard’s playlisting brand, Radial
  • Act as local industry representative attending events and conferences as required


  • Bachelor’s degree required in related field(s)
  • 3+ years experience in Digital Marketing and Advertising, e-commerce, traffic generation, CRM, Community Management and video services.
  • Excellent knowledge of the digital space, analytics and social media, with an ability to adapt to a constantly changing landscape
  • Proven experience in social media management and online campaigns
  • Proficient knowledge of current YouTube channel best practices, CMS, channel category subject matter, music industry and social media news & trends and competitive landscape.
  • Highly advanced organizational skills, team worker, enterprising, autonomous, analytical, result oriented, with the ability to multi-task and prioritize to tight deadlines
  • Excellent verbal and written communication skills in both Italian (native) and English, with the ability to speak effectively across all levels of business, both internally and externally
  • Music passionate, connoisseur and lover with a willingness to attend industry events and shows
  • Flexibility to work evenings and weekends as required and able to travel internationally
  • Graphic design packages knowledge (Photoshop) is a plus


The Orchard is a pioneering music, film and video distribution company operating in more than 30 global markets. With a holistic approach to sales and marketing combined with industry-leading technology and operations, The Orchard amplifies reach and revenue across hundreds of digital, physical and mobile outlets around the world. The Orchard streamlines content owners' business complexity with an intuitive client dashboard, comprehensive rights management and tailored client support. Founded in 1997, The Orchard empowers businesses and creators in the entertainment industry. For further information, please visit


The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, genetic information or any other status protected by applicable federal, state, or local law.



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