• Director, Urban Marketing, Artist Services

    Location US-NY-New York
    Posted Date 3 months ago(3/27/2019 10:25 AM)
    Job ID
    # Positions
    Marketing - Other
  • Overview

    The Orchard is a leading music distribution company operating in over 40 markets worldwide –  distributing music from independent artists including Ozuna, Skepta, Jorja Smith, John Prine, and Kelsea Ballerini. With cutting edge operations and an unparalleled global team, The Orchard partners with labels of all sizes to make their music and video available across hundreds of digital and physical retailers around the world. At The Orchard, the focus is to provide a comfortable, social and engaging environment to encourage productivity and creativity.


    The Orchard is hiring a Director, Urban Marketing to join our NYC team. 


    • Outline department goals, providing the team with measurable performance goals, prioritizing campaigns, and managing the team’s workload.

    • Conceptualize and execute marketing campaigns in order to remain at the forefront of marketing.

    • Analyze the impact of promotions and programs and the worth of various segments of fans.

    • Develop and implement the marketing strategy for new and existing artist projects including, but not limited to, campaigns, events, digital marketing, and PR.

    • Working closely with the company’s sales team; enabling them to meet objectives by providing them with appropriate tools, materials and presentations

    • Work closely with product management team to define marketing materials and programs.

    • Manage social media presence and direct programs to improve social media reputation and recognition of the artists / label

    • Undertake continuous analysis of competitive environment and consumer trends

    • Facilitating DSP and industry tastemaker relationships

    • Overseeing and executing Influencer marketing campaigns

    • Coordinating with the advertising department on all priority initiatives

    • Multi-tasking, attention to detail, problem-solving, being a team player and ability to stay on target for timely delivery of work are critical


    • 6-8 years’ experience as an entertainment industry marketer.

    • Experience leading small to mid-sized teams.

    • In-depth knowledge of content marketing, consumption habits, fan communication methods, and social trends.

    • Ability to be both creative and data-driven.

    • Familiarity with emerging technologies and applications, having a total understanding of key platforms.

    • Having an understanding of reporting methods and having the ability to report across a comprehensive set of meaningful metrics.

    • Experience working with cross-functional teams – working with sales, label managers, content creators, digital advertisers and brand specialists.

    • Proven ability to source and cultivate relationships with third parties.

    • Ability to foster relationships and incorporate brand partnerships into marketing campaigns.

    • Experience in Urban music


    About The Orchard®

    The Orchard is a leading music distribution company operating in over 40 markets worldwide. With a comprehensive artist & label services offering including full-service marketing, sync licensing, comprehensive video services, transparent data analysis, advertising, rights management, digital and physical distribution and more, The Orchard empowers creators and businesses to grow and adapt in the dynamic global industry. For further information, visit www.theorchard.com.


    The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, genetic information or any other status protected by applicable federal, state, or local law.



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